We Don’t Know Enough to be Pessimistic
Posted in Coffee Service, Miri Market, New experiences by Anne
A French philosopher, said that “to exist is to change, to change is to mature, to mature is to go on creating oneself endlessly” (Henri Louis Bergeson.) I believe that is an accurate description of my business endeavors. Change, maturity, re-creation.
Clearly this is not an economy to manufacture and try to sell non-essential decorative merchandise, as I started out to do with Miri Market. Although I have not given up on that idea, I have definitely put those dreams on hold.
But Miri Market still exists, my legal business entity, with the ability to go on creating itself endlessly, as in the quote above. “Miri” means to be amazed, to marvel, to wonder at. It is from the language Esperanto, an international language based on words common to the chief European languages. For example, mira in Spanish means sight; intention; just look. Miracolo in Italian means miracles; wonder. And as a girl’s name (Latin, Slavic, Hindi) Miri means ‘wonderful’; ‘peace’; ‘prosperous’. Can you think of better connotations for a business name?
So it is to marvel and wonder at that my husband and I were presented with a business opportunity that - yes, even in these uncertain times - we decided to seize. David and I together will be working on a small service business. Our website, and this blog, is being reworked to reflect our new venture.
Miri Market coffee service - using state-of-the-art gourmet coffee machines, stocked with the finest coffee and backed by a committment to service and responsibility - makes barista-style coffee drinks available any time at your business for your employees and/or clients.
Our system grinds and brews each coffee drink in 30 seconds flat. At the push of a button a cup of delicious freshly ground and brewed specialty coffee is yours to savor. Miri Market coffee service allows your employees and/or clients to enjoy the flavor, cost and convenience benefits of coffee house drinks at a fraction of coffee house prices.
On the one hand, it seems crazy to jump into a new business when the bad economic news is piling up around us like dead leaves in the fall. Yet we made our decision quite quickly to do this. We’ve always wanted to work together, and this business seems to have the right requirements of each of our strengths and expertise. It is a simple business, a delicious business, that we can run to our standards of taste and responsibility.
Hazel Henderson is a futurist and economist, and the author of several books. In 2007 she started EthicalMarkets.tv for public television to showcase video of people and organizations around the world with socially responsible endeavors. She has said, “If we can recognize that change and uncertainty are basic principles, we can greet the future and the transformation we are undergoing with the understanding that we do not know enough to be pessimistic.”
So I guess that in these uncertain times, David and I simply don’t know enough to be pessimistic. We’re going to give it a whirl!
