Note: Before posting this, I checked online (or on-line?) for the latest thinking about spelling ‘e-mail’ with a hyphen versus spelling ‘email’ without a hyphen. I found interesting articles at The Fiction Desk, Digital Quest and Motivated Grammar. The consensus seems to agree with what I’ve personally been leaning towards: email. But both forms of the word are widely used and accepted, and I’m now going to lay this silly point to rest.

I like staying on the EPM Communications Marketing to Women e-mail list, because I get emails with nice little updated facts. Yes, they’re reminding me to buy their latest research, but they’re also adding to my arsenal of information - an excellent strategy to keep people from “unsubscribing” from your customer emails. Kudos to EPM. This is the latest:

1. 50% of American women and 32% of men say that mass merchandisers are their favorite stores to shop, according to WSL Strategic Retail.
2. 12% of new Harley-Davidson motorcycles are purchased by women.
Are Your Products Catching The Attention Of Today’s Homeowner?
Find the statistics and analysis you need to build a strong foundation for your product development, sales and marketing efforts in “Americans & Their Homes.”

For a complete Table Of Contents or to order your copy go to: http://www.epmcom.com/homes
3. 48% of women 35-49 say price-related offers from stores are the primary reason they choose one store over another, reports Vertis Communications.
4. 27% of mothers say nutritional content is their top consideration when buying groceries for their children; the kids preferences are the top consideration for 22%, notes pasta manufacturer Ronzoni.
5. 35.3 million moms are online, estimates eMarketer’s Debra Aho Williamson.

Tags: , , ,