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Interesting Things

Posted in Miscellany, New experiences by Anne

One of the things I like best about being connected on the internet is following links to all sorts of interesting things. Sometimes I discover blog articles, YouTube clips, art or music sites, political media, food articles…It’s an interesting world out there, and I know I’m only exploring a tiny fraction of it.

Here are some of the recent interesting things I’ve found:

From @FranchiseKing: “Here’s what a TRILLION dollars looks like” at PageTutor.com. WOW!

From Gary Price’s Resource Shelf Newsletter: This week’s issue was all about statistics, and I found A Collection of Social Network Stats for 2009 especially interesting from the blog Web Strategy by Jeremiah Owyang. Here’s some highlights:

  • Nielsen Online shows that Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen Online, March
  • 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. Facebook is used in more than 35 different languages and 170 countries and territories. Source: Mark Zuckerberg, Jan 7, 2009
  • 175mm users, with 600k daily growth of users, with the fastest growing segment “45% of Facebook’s US audience is now 26 years old or older.” Inside Facebook, Feb 15th, 2009.
  • On LinkedIn: “The site’s traffic is up in the recession. It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, Adage, March 2
  • According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Source: Mashable/Compete, Jan 9, 2009
  • Demographics of Twitter: Lots of stats here: 11% of online adults use Twitter or update their status online
  • Comscore data shows that “In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before, according to the latest data from comScore. That represents a 55 percent month-over-month growth rate, compared to 33 percent growth in each of the two months prior.” Comscore, March

And this last item is just too cute! From @Amy2boys on Twitter “This is not my kid or my dog, but I had to pass it along!” Check it out.

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Blog Action Day - POVERTY and Our Deficit of Hope

Posted in Miscellany by Anne

“Today, October 15th, bloggers everywhere are publishing posts that discuss poverty in some way. By all posting on the same day we aim to change the conversation that day, to raise awareness, start a global discussion and add momentum to an important cause.

Every blogger has a unique voice, audience and perspective. By speaking to their readers on topic about an important issue we can discuss global issues like poverty in a new and hugely multi-faceted way. And from discussion springs action.”

This is my contribution to the conversation.

I have never been poor. I was raised in an “upper middle-class” family of well-educated parents. My father was sent to work in Europe for a time, so I even had the benefits of gaining an international world view - living in Brussels for five years and learning a second language, French. By the simple accident of birth I do not know what it’s like to be really poor, truly hungry, utterly hopeless.

I do read, however, and over the years both fiction and non-fiction literature has given me glimpses into multi-faceted poverty around the world: the bleak african-american experience through the eyes of escaped slave Sethe in Toni Morrison’s Beloved, Maya Angelou’s I Know Why The Caged Bird Sings or There Are No Children Here by Alex Kotiowitz; the poverty and harsh reality of the Chinese woman’s experience through Amy Tan’s books; the ghetto existence in apartheid-era Johannesburg in Kafir Boy by Mark Jones; the cultural poverty of women in the middle east in such books as Nine Parts of Desire by Geraldine Brooks, or Princess: A True Story of Life Behind the Veil in Saudi Arabia by Jean Sasson; memoirs of growing up in extreme poverty in Ireland through Frank McCourt’s Angelas Ashes, or in the United States The Glass Castle by Jeannette Walls.

Some common themes running through all these stories is the constant struggle required to survive against the forces of poverty, the yearning for dignity in the worst of circumstances, and most of all, that some maintained a sense of hope that they would make it, trusted that things would be better. It amazes me time and time again how, out of hopeless circumstances, individuals rise out of poverty and misery because somehow they are able to maintain a sense of self-worth that remains uncowed, unbeaten in the face of so many forces designed to tear them down. Hope is vital for those living in poverty.

The necessity of hope does not merely stretch geographically to humans around the globe, it stretches throughout time, with recorded thoughts on the importance of hope as far back as the 400’s from Pelagius, a monk who said, “There is no worse death than the end of hope,” to Napoleon Bonaparte said, “A leader is a dealer in hope,” and even to Dr. Martin Luther King who said, “We must accept finite disappointment, but we must never lose infinite hope.”

Recent coverage during the Olympic games revealed a current sense of optimism in China. The International Herald Tribune had an article in July about the recent Pew Global Attitudes survey.

Buoyed by years of extraordinary growth and with the promise of the Olympic Games just ahead, the Chinese hold strikingly positive views of their national economy and of the direction their country is heading, ranking first in both measures among 24 countries recently surveyed. They were almost universally optimistic about prospects for the Games, which open Aug. 8.

“This is clearly a nation that sees itself as ascendant, and that leads to tremendous satisfaction with the way things are going nationwide, even though the people are still struggling on an individual level,” said Andrew Kohut, president of the Pew Research Center, which conducted the survey.

Eighty-six percent of the Chinese surveyed said they were content with the country’s direction, up from 48 percent in 2002 and a full 25 percentage points higher than the next highest country, Australia. And 82 percent of Chinese were satisfied with their national economy, up from 52 percent.

By comparison, only 23 percent of Americans surveyed said they were satisfied with the country’s direction and only 20 percent said the U.S. economy was good.

Except for Spain, which placed fourth at 50 percent, the peoples of major European countries were far from content. Only about 3 in 10 British, French and Germans expressed satisfaction.

The survey also revealed Chinese concerns about rising food prices and disparity in income, but it is notable that although they individually may be struggling, their sense of the rising economy has affected their optimism.

Did the lack of confidence in the economy by Americans and most Europeans reflect an innate sense of the looming economic crisis in which we now find ourselves? We hear much talk that this crisis reflects a crisis of confidence. This survey shows that the crisis of confidence started long before the crash, and we have a long way to go to restore it.

I am currently doing some reading on the issue of Globalization, and in Thomas Friedman’s book “The World is Flat” he says, “Too often, we have antipoverty debates but not proentrepreneurship debates. The inspirational power of a local business success story is incalculable: There is no greater motivator for the poor than looking at one of their own who makes it big and saying, “If she can do it, I can do it.”

Conversely, there is no greater de-motivator as when we in the U.S. see more and more foreclosure signs diminishing healthcare security, and real loss of wealth. A sobering article in July by Market Watch reports on the findings of a major new national opinion survey conducted for the nonprofit and nonpartisan Every Child Matters Education Fund (ECMEF) showing “…the United States at or near the bottom of most key child well-being indicators when compared to other leading industrialized nations. The ECMEF report also shows extremely wide variations in child well-being among the 50 states.”

The new edition of ECMEF’s “Homeland Insecurity” report shows that certain states - including Alabama, Arkansas, Louisiana, Mississippi, South Carolina, New Mexico and Nevada - are consistently at or near the very bottom of the list of states on key child well-being indicators, while other states - including Massachusetts, Minnesota, New Hampshire, New Jersey, North Dakota and Washington state - fare better, but still fall far short of the top G8 nations in the health and safety of children. As “Homeland Insecurity” notes: “…within the U.S. itself, wide gaps in child well-being exist: compared to the states with the best outcomes, children in the bottom states are three times as likely to live in poverty, five times as likely to be without health insurance, eight times as likely to be incarcerated, and three times as likely to die before their fourteenth birthday… . The U.S. ranks last among the rich democracies on the two most important health measures — infant mortality and longevity - even though we spend much more on medical care.”

Voters are pessimistic about the future of the nation’s children. When asked whether today’s children in the United States will grow up better off or worse off than people are now, 45 percent believe they will be worse off while only 28 percent say they will be better off, a six point drop from a survey the Every Child Matters Education Fund released in 2003. A solid majority of Democrats (56 percent worse off, 20 percent better off) and near majority of swing voters (48 percent worse off, 22 percent better off) say that children will grow up worse off than people today, while Republican are more optimistic (44 percent better off, 25 percent worse off).
If a majority of us do not see a better future for our children, then we not only have a deficit economy, we have a deficit of hope.
Fareed Zakaria has a great interview with Tavis Smiley about his recent book, The Post-American World. It lays out in blunt terms how the landscape has changed. The rest of the world is rising, and we seem to be staying flat. There are 124 countries in the world that are growing at over 4% per year, and we need to have the political will to embrace the competition and prepare for the 21st century. I encourage you all to take 12 minutes to listen to the interview. In the light of the economic disaster we’ve experienced, we need to hear his message. It’s sobering, but clearly we can change things around.
Whether in fiction or memoir, in India or Indiana - the struggle, loss of dignity and search for hope in the face of poverty is universal. If we can make changes so that our children will have opportunities to grow in safety and health, to learn and compete in the future global economy, we can fight actual poverty and at the same time overcome our deficit of hope.

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An Excellent Customer email Strategy

Posted in Miscellany by Anne

Note: Before posting this, I checked online (or on-line?) for the latest thinking about spelling ‘e-mail’ with a hyphen versus spelling ‘email’ without a hyphen. I found interesting articles at The Fiction Desk, Digital Quest and Motivated Grammar. The consensus seems to agree with what I’ve personally been leaning towards: email. But both forms of the word are widely used and accepted, and I’m now going to lay this silly point to rest.

I like staying on the EPM Communications Marketing to Women e-mail list, because I get emails with nice little updated facts. Yes, they’re reminding me to buy their latest research, but they’re also adding to my arsenal of information - an excellent strategy to keep people from “unsubscribing” from your customer emails. Kudos to EPM. This is the latest:

1. 50% of American women and 32% of men say that mass merchandisers are their favorite stores to shop, according to WSL Strategic Retail.
2. 12% of new Harley-Davidson motorcycles are purchased by women.

Are Your Products Catching The Attention Of Today’s Homeowner?

Find the statistics and analysis you need to build a strong foundation for your product development, sales and marketing efforts in “Americans & Their Homes.”

For a complete Table Of Contents or to order your copy go to: http://www.epmcom.com/homes


3. 48% of women 35-49 say price-related offers from stores are the primary reason they choose one store over another, reports Vertis Communications.
4. 27% of mothers say nutritional content is their top consideration when buying groceries for their children; the kids preferences are the top consideration for 22%, notes pasta manufacturer Ronzoni.
5. 35.3 million moms are online, estimates eMarketer’s Debra Aho Williamson.

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End-Of-Summer Blues

Posted in Miscellany by Anne

This time in mid-August I always become acutely aware that summer is drawing to an end. It is darker in the morning, dusk falls earlier. The cicadas’ drone brings back a lifetime of memories of back-to-school shopping and State Fair visits. A familiar dread of the march of time towards winter takes hold.

In the work/life balance of things, I give special weight to the life part now, and try to grab hold of every moment possible. So enjoy this beautiful poem, and try to take time in the next few weeks to savor this singular, sweet, fleeting time of year.

THE END OF SUMMER

The summer days are fading, as they must
From endless hours to short and fleeting light
The bird’s once bright, immortal tune, now cries
A melancholy aura to the dusk
The children fiercely climb, and dream, and race
Before their wild and unchained days depart
And yet beneath the zeal lies a half heart
For there isn’t time, there’s only enough space
The sun seems low, a hazy orange sphere
Now reminiscing sweetly of the days
When endlessly before you summer lay
And as in the deep, crimson dusk you stir
Your soul joins with the birds in wistful brood
Crying for lost summer days, for childhood

by Shannon Georgia Schaubroeck

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I did a triathlon!

Posted in Miscellany by Anne

I achieved a personal goal on Sunday. I completed my first triathlon.

Now you may expect that I’ll draw all the usual comparisons between sports and business, extol the value of perseverance, lay out the “10 things I learned about goal-setting,” blah blah blah.

I’m not.

It simply feels great to be in good shape, to feel fit, to feel strong. If you met me, “triathlon” would be just about the last association you’d make to this over-weight, over-50 person that I am. But I’m happy to report there were men and women of all ages, sizes and shapes at the triathlon, and I felt totally at ease at the event. I daresay most of us were happy with our achievement, most everyone already planning how to be fitter and faster next time.

I’m happy that I achieved my goal and I feel great. I’ll be doing more, I’m sure.

In the end, it is just so dang fun to be able to say “I did a triathlon!”

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YOU Are Your Own, Best Health Advocate

Posted in Miscellany, New experiences by Anne

I was a good girl, today. I had a colonoscopy.

I got a clean bill of health, so I won’t need to have another one for 10 years.

If you don’t think it’s important, just ask Katie Couric.

YOU are your own, best health advocate, so be proactive and have the screenings your doctor recommends at the appropriate times. If you’re putting it off, pick up the phone and make the appointment right now. Go!

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Going Shopping

Posted in Miscellany by Anne

I’m researching SurveyMonkey.com to make sure they can do what I need for a user feedback survey when I get my refined designs ready. I’ll post more about that next time.

But for today, I’m taking my mother-in-law shopping. She’s 86 years old, and if we mention an event that took place back in, say, 1958, she’ll be able to tell us what she wore. She’s 86 with a bad back, bad legs, bad hips and bad hearing, but she always looks like a queen, and still can cruise her way through a clothing store like she was 20. She still has the knack of being able to pull that one most incredible deal out of a whole crowded rack of sales. She’s 86 with an unerring sense of fashion, and I don’t know how often she’ll be able to keep coming to visit, so yes, I’m taking her shopping today.

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Newly Formed G23 Will Help Marketers Reach Women

Posted in Miscellany by Anne

An article in Stuart Elliott’s New York Times advertising column caught my eye this morning: Speaking to Women, With Firsthand Experience.

The Omnicom Group in New York, the largest advertising holding company, is forming the consultancy G23 to help marketers reach women. In the name, the ‘G’ stands for Group and the ‘23′ is for the pair of chromosomes that carries the sex difference between women and men. This new group is formed by senior women leaders at Omnicon agencies who hold positions in public relations, cultural anthropology, corporate identity, media services, behavioral planning and digital marketing.

Agencies and agency companies are increasing their efforts to help clients aim pitches at women. The work is parallel to efforts to improve life inside agencies for women and appoint more women to executive jobs.

The power of women in the marketplace is undisputed. Surveys indicate that female consumers in the United States buy or influence the buying of more than 75 percent of all goods.

But ad makers have long struggled to find the right ways to approach women, as evidenced by a remark made decades ago by an industry leader, David Ogilvy: “The consumer is not an idiot. She is your wife.”

As well as providing clients assets across brands and disciplines, G23 will also compile it’s own information. “One example is a study, conducted for G23 by the research companies Harris Interactive and Pacific Ethnography, that examines the economic behavior of women in 16 countries. The study, which cost more than $1 million, groups the women into eight “tribes” and compares them to other women rather than men.”

I say good for them, and it’s about time. After all that we know about women consumers from books like Marketing to Women by Marti Barletta, and compelling reasearch as done by EPM Communications with its yearly All About Women Consumers, advertisers are still struggling to understand how to effectively reach women. And as the article points out, marketing effectively to women is not limiting; it is advertising in “mixed company” and can be effective with men as well.

I wish G23 great success in improving the quality of marketing to women, and in their efforts to recruit more young women into the business to groom into powerful marketing voices for the future.

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My Definition of Persistence

Posted in Miscellany by Anne

Persistence has been on my mind lately.

You can look up many definitions of persistence, but here’s mine:

Persistence is the simple, unquestioning devotion to a purpose.

Simple. Unquestioning.

Persistence isn’t blind, doesn’t have to be maintained against great odds; the purpose can change or be abandoned. Persistence doesn’t necessarily have a “do or die” quality; it can be quiet and soft, like the persistence of water over time.

But persistence is the simple, unquestioning devotion to a purpose.

The author writes. There are many things that aren’t simple, like how to tie in a plot development, who will be interested in publishing the novel, but the need to write every day is simple.

The athlete trains. There is much to question, like how much strength will I have at the next contest, what equipment is best, but the desire to push the physical limits is unquestioning.

The farmer tills. The politician stumps. The inventor tests. The student studies. The teacher explains.

They all experience the simple, unquestioning devotion to their purpose.

What is your definition of persistence? What do you work towards every day, simple and unquestioning?

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An Excellent Product

Posted in Miri Market, Miscellany by Anne

I bought something online a few weeks ago. After using it, it turns out that it’s wonderful! It is everything I wanted, and more. It’s so good at what it is/does that I want to tell you about it. I think you should get one, too.

What is it?

It’s a compost pail, for my kitchen scraps.

I’ve been thinking about getting one for a year, ever since composting my yard waste. I’ve been hesitant to try it because of problems about what container I’d use, where it would fit in my kitchen, how messy it would be and the ODOR it would make - wouldn’t plastic absorb the odors? And what container would have the right kind of lid?

Then I saw this advertised from King Arthur Flour:

Odor-free compost? Yes!

Compost Pail

How much time do YOU spend in front of the kitchen sink, cleaning salad greens? Lots, right? Turn greens, eggshells, and other kitchen waste into nutrient-rich compost for your garden.
  • Place natural waste in this handy, odor-free bucket before making the trip outdoors to your composter.
  • 8 1/2″ x 11″ tall lidded compost pail stores kitchen scraps odor-free.
  • Stainless steel throughout.
  • Includes replaceable filter.
  • 1-gallon capacity.

It’s not cheap at $44.95, but it’s the first I’ve seen to provide solutions to all of my concerns. I took a chance and ordered it.

It’s perfect. The filters in the lid keep all the odors contained and it’s easy to use. The stainless steel washes quickly and easily. It’s the perfect size for a few days’ waste, and the little handle makes it easy to carry down to the compost pile. It makes my effort to compost my cooking scraps EASY. It is superb at fulfilling its purpose, and well-worth the cost. If you are thinking about composting, I urge you to get the King Arthur Flour Compost Pail; I’m sure you’ll love it too.

This is as good of an example as there is of how I can make Miri Market successful. I must provide just the right solutions to my customers’ problems. I must make my product so excellent that people say about it what I said about a lowly compost pail:

I bought something online a few weeks ago. After using it, it turns out that it’s wonderful! It is everything I wanted, and more. It’s so good at what it is/does that I want to tell you about it. I think you should get one, too.

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